Case study

Tomorrow’s Nutrition: 5X online sales in 6 months

Tomorrow’s Nutrition, a science-based supplement brand, grew online sales 5X in six months with Doo Digital. We rebuilt the website and product pages for conversion and mobile, moved ad budget to the platforms that performed to reach a 4X ROAS, and grew organic traffic and conversions through technical SEO and AI search optimisation.

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The challenge

Strong, science-backed products, held back online.

Tomorrow’s Nutrition is a science-based supplement brand. The products were strong, but the website, the ad budget and organic search were all holding growth back.

Starting point

Visitors arrived, but didn’t buy. Three things holding growth back.

The website wasn’t turning visitors into customers - especially on mobile. Ad budget was spread across platforms without a clear view of what returned the most.

And organic search was under-delivering. Fixing it needed work on the site, the ads and search at the same time.

Website conversion
Mobile
Ad budget
Organic search

Before · three gaps● Case study

WebsiteNot converting, especially mobile
BudgetSpread without a clear view

What we did

Four workstreams, delivered by one team.

We rebuilt the website and product pages for conversion and mobile, moved ad budget to the platforms that performed, and fixed technical SEO and AI search - all at once.

Website + product pages

Product pages that didn’t explain the science. Rebuilt for conversion.

Science-backed products need product pages (PDPs) that explain why they work, and a path to checkout that doesn’t get in the way.

We rebuilt the website and product pages for conversion: clearer PDPs that explain the science, stronger trust signals and a simpler path to checkout.

PDP redesign
Trust signals
Simpler checkout
CRO

Conversion rate optimisation

Product page · rebuilt for conversion● Case study

Clearer PDPsThe science explained
SimplerPath to checkout

Mobile-first

Most visitors shop on mobile. So we optimised for mobile first.

The website was especially weak at turning mobile visitors into customers - and mobile is where most visitors shop.

We made it mobile-first: faster pages and a smoother mobile shopping experience.

Mobile optimisation
Faster pages
Smoother shopping

Shopify development

Mobile · faster + smoother● Case study

Mobile-firstWhere most visitors shop
FasterPages that load quickly

Budget + platforms

Budget spread thin across platforms. Moved to what performed.

Ad budget was spread across platforms without a clear view of which returned the most.

We chose the right platforms for the brand and moved spend to what performed, taking paid media to a 4X ROAS.

Platform selection
Budget management
Performance marketing

Performance marketing

Ad budget · moved to what performed● Illustrative

4XROAS on paid media
Right platformsChosen for the brand

Technical SEO + AI search

Organic search was under-delivering. Fixed foundations, AI-ready content.

Technical problems and unstructured content made the brand hard for search engines and AI assistants to find and understand.

We fixed the site’s technical foundations and structured the content so search engines and AI assistants can find, understand and recommend the brand.

Technical SEO
AI search optimisation
Structured content

AI search optimisation

Organic + AI · find → understand → recommend● Case study

FixedTechnical foundations
StructuredContent for search + AI

Results

5X online sales in six months.

Results shown as multiples only. In six months, online sales grew 5X, paid media reached a 4X ROAS, and organic traffic and conversions grew.

Online sales

Six months of combined work. 5X online sales.

With the site, the ads and search all improving together, online sales grew 5X in six months.

Every improvement to the site made the ads perform better, so the gains compounded instead of waiting on each other.

5X online sales
6 months

Online sales · before → after 6 months● Case study

5XOnline sales
6 monthsTimeframe

Return on ad spend

Spend spread without a clear view. 4X return on ad spend.

Choosing the right platforms and moving budget to what performed took paid media to a 4X ROAS.

That means four times the ad spend back in revenue.

4X ROAS
Paid media

What is ROAS?

ROAS · paid media● Case study

4XReturn on ad spend
Paid mediaAcross chosen platforms

Organic growth

Organic search under-delivering. More organic traffic and conversions.

Technical SEO and AI search optimisation lifted organic traffic and organic conversions.

The brand became easier for search engines and AI assistants such as ChatGPT and Google AI to find, understand and recommend.

Organic traffic
Organic conversions
AI search

SEO

Organic · direction of change● Case study

MoreOrganic traffic
MoreOrganic conversions

Why it worked

Tech, AI and marketing in one team.

This result needed all three. With one team, every improvement to the site made the ads perform better - and nothing waited on a second agency.

One team

Three disciplines, no hand-offs. Each one lifted the others.

Developers rebuilt the site and fixed the technical SEO. Marketers chose the platforms and managed the budget. AI search work made the brand easier for ChatGPT and Google AI to recommend.

Because it was one team, every improvement to the site made the ads perform better, and nothing waited on a second agency.

Developers
Marketers
AI search

About Doo Digital

One team · three disciplines● Case study

One teamTech, AI and marketing
No waitingOn a second agency

Frequently asked questions

How did Tomorrow’s Nutrition grow online sales 5X?

By combining a conversion-focused website and product page rebuild, mobile optimisation, smarter ad budget allocation across the right platforms (reaching 4X ROAS), and technical SEO and AI search optimisation to grow organic traffic and conversions.

How long did it take?

Six months.

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