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About Doo Digital

Marketing, technology and AI - under one roof

Doo Digital is a digital marketing and e-commerce agency that works only with nutraceutical and wellness brands in North America. It was founded in the USA in 2018 by Sunil Chandarana, who has worked in e-commerce and digital marketing since 1999. One team handles marketing, technology and AI, so brands don’t need one agency for tech and another for marketing.

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Sunil Chandarana, Founder and CEO of Doo Digital
Sunil ChandaranaFounder & CEO

Our story · Meet the founder

Our story

Very few marketing companies really understood technology - and almost no technology companies understood marketing. Yet in modern marketing, technology is the engine. So we made it our edge: one company that handles both, properly.

Sunil founded Doo Digital Inc. in the USA in 2018. Our first clients were nutraceutical brands, and launching one from zero showed us how tough the category is: fierce competition, demanding shoppers and strict marketing rules. In 2020 we went fully niche - we now work only with nutraceutical and wellness brands.

Now AI is changing the game again. Reportdesk.ai, the reporting platform we built, is our first step toward automating the busywork - starting with Ask Repo, the AI agent that answers questions about your data.

Meet the founder: Sunil Chandarana, Founder & CEO

Sunil has worked in e-commerce and digital marketing since 1999, starting with Fortune 500 companies. He spent ten years as CTO of digital marketing agencies and has led agencies as CEO since 2010. After 18 years serving the Asian market, he founded Doo Digital Inc. in the USA in 2018 and took it fully into nutraceutical and wellness marketing in 2020. He built Reportdesk.ai to bring AI and automation into how brands run their campaigns.

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Milestones

25+ years, one direction.

Milestone 1 of 6

Starts in e-commerce

Sunil starts in e-commerce and digital marketing, working with Fortune 500 companies

What makes us different

Marketing, technology and AI in one team.

Most marketing agencies can run ads but can’t build. Most development shops can build but can’t market. We bring performance marketing, e-commerce technology and applied AI into one team.

Why DooDigital

Two agencies, or one team?

One team for marketing, e-commerce technology and AI - so the people who plan your campaigns also build your store, tracking and automations. Every client gets live reporting in Reportdesk.ai.

How we work

Two agencies

  • 2 briefs
  • 2 invoices
  • 2 sets of numbers
  • Weeks per change

One Doo team

  • 1 plan
  • 1 team
  • 1 live dashboard
  • 1 objective

Frequently asked questions

Who founded Doo Digital?

Doo Digital was founded in the USA in 2018 by Sunil Chandarana, its CEO. Sunil has worked in e-commerce and digital marketing since 1999, including ten years as CTO of digital marketing agencies and leading an agency as CEO from 2010.

Why does Doo Digital only work with nutraceutical and wellness brands?

Nutraceuticals and wellness is one of the hardest categories to grow: competition is intense and marketing has to stay within FDA, FTC and platform rules. Focusing only on nutraceutical and wellness since 2020 means our clients never pay for us to learn the category.

Why work with one agency for marketing and technology?

It removes hand-offs, speeds up fixes and gives you one accountable team and one set of numbers.

How do you report results to clients?

Everything is reported live in Reportdesk.ai, our own platform, with your store and ad data in one dashboard and Ask Repo on hand to answer questions about it.

What track record does Doo Digital have?

Since 2018 we have served 100+ clients, scaled 20+ brands and kept a 99% project success rate, with more than 25 years of digital marketing behind the team.

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