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Marketing for cosmeceutical and skincare brands

Doo Digital helps cosmeceutical and skincare brands grow online with claim-safe creative, creator programmes, Amazon and Shopify growth and retention.

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What we focus on

Four places skincare growth stalls. Four ways through.

Cosmeceutical and skincare brands grow online with claim-safe creative, creator programmes, Amazon and retention working together. Here is each one, and how we handle it.

  • Claims compliance

    Copy that drifts into drug claims. Kept on the cosmetic side.

  • Creators + UGC

    One-off influencer posts that fade. A creator programme that keeps going.

  • Amazon beauty

    Skincare listings lost in beauty search. Listings and ads planned together.

  • Replenishment

    The bottle runs out. The customer doesn’t come back. Replenishment timed to the bottle.

Why DooDigital

Two agencies, or one team?

One team for marketing, e-commerce technology and AI - so the people who plan your campaigns also build your store, tracking and automations. Every client gets live reporting in Reportdesk.ai.

How we work

Two agencies

  • 2 briefs
  • 2 invoices
  • 2 sets of numbers
  • Weeks per change

One Doo team

  • 1 plan
  • 1 team
  • 1 live dashboard
  • 1 objective

Selected work

Proof, not promises.

See our work
  • AgelessLX strawberry lemonade stick pack pouchAgelessLXAccelerating eCommerce growth through Shopify, Amazon & performance marketing.
  • Tomorrow’s Nutrition Suntheanine L-Theanine 200 mg bottleTomorrow’s NutritionDriving sales growth with a conversion-driven Shopify site, smarter ad spend, and AI SEO.
  • ChildLife multivitamin SoftChew gummies box with orangesChildLife EssentialsDriving eCommerce conversions through optimized Google Ads and digital campaigns.
  • SunFiber fiber supplement tubSunFiberContent and product pages for a clean-label plant fiber.
  • Continual-G 60-capsule box with blister packs and capsulesContinual-GBuilding a US supplement brand from launch, with knowledge-led campaigns on Amazon and Google.
  • Regular Girl prebiotic fiber and probiotic supplement pouchRegular GirlE-commerce sales growth, AEO optimization and ChatGPT advertising.
  • WellVine nutrient boosting powder and whole fruit prebioticWellVineTargeted B2B lead generation through LinkedIn outreach and Lemlist email campaigns.
  • Two NAD Plus ReVive supplement bottlesNAD PlusFull-funnel performance marketing for an extended-release NAD+ range.
  • ThymoQuin premium black seed oil bottle with softgelsThymoQuinExpanding B2B visibility through SEO, AI search optimization and digital strategy.
  • MigreLief Original Patented Formula bottleMigreLiefEnhancing brand mentions and AI search discoverability through AISEO-driven content optimization.
  • AMIV IV therapy drip being prepared by a clinicianAMIVDriving franchise growth through localized digital marketing and lead generation.

Frequently asked questions

Are skincare claims regulated?

Yes - the line between cosmetic and drug claims matters. We keep copy on the cosmetic side unless your product is approved otherwise.

Do you check before-and-after creative?

Yes. We check before-and-after creative before it runs, and keep copy on the cosmetic side unless your product is approved otherwise.

How do you run creator and UGC programmes for skincare?

We find the right creators, brief them on claim-safe language, and reuse the best content across ads, product pages and Amazon.

What do you do on Amazon for beauty brands?

One team owns the listing and the ads: ingredient-led images, claim-safe bullets, A+ content and PPC, planned together.

How do you bring skincare customers back?

We set up subscriptions and replenishment flows by email and SMS, timed to when a product typically runs low.

Related

Ready to take the top spot?

A free 30-minute strategy call on your Amazon, store, ads and AI search visibility.

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