Insights
The Doo Digital blog
Ideas on growing nutraceutical and wellness brands - AI search, Amazon, DTC, content and reporting - from our founder, Sunil Chandarana.
- SEO & AI search
AI Shopping Is Changing How Wellness Brands Get Discovered - What to Decide Now
AI shopping assistants such as ChatGPT, Google AI Mode and Amazon Rufus are becoming the first place many shoppers ask which supplement to buy.
7 min read → - SEO & AI search
AI Checkout Is Coming to Your Category: Is Your Product Data Ready?
AI assistants can now complete purchases inside the conversation, using detailed product data that brands supply.
6 min read → - Shopify & CRO
Why Retail Playbooks Fail Online: Building a DTC Engine for Supplement Brands
Online is where supplement sales are growing fastest, but most brands were built for retail.
7 min read → - Content
Building Brand Authority in Wellness: Content That Earns Trust
Original research and “brand journalism” can earn media coverage and authority with search engines and AI assistants.
7 min read → - AI & automation
AI Personalisation in Supplement Marketing: Where to Invest and Where to Hold Back
AI makes it easy to personalise supplement marketing - quizzes, recommendations, tailored emails.
6 min read → - Growth strategy
Why Supplement Brands Stall at Scale - and the Two-Agency Problem Behind It
Supplement brands rarely stall because demand dries up.
7 min read → - Amazon
Amazon vs Your Own Store: Getting Supplement Channel Strategy Right
Most supplement brands should sell on both Amazon and their own store - but with different roles.
6 min read → - Growth strategy
Launching a Supplement Brand With No Brand Search: Lessons From Launching From Zero
Launching a new supplement with no brand history, no recognisable ingredients and nobody searching for your name is one of the hardest jobs in marketing.
6 min read → - Shopify & CRO
Is Your Website Capping Growth? What to Fix Before Spending More on Ads
If your supplement website gets traffic but not sales, the problem is usually on the site, not in the ads.
7 min read → - Paid media
From Dashboards to Decisions: Smarter Marketing Reporting for Wellness Brands
Most wellness brands have plenty of data but not enough answers.
6 min read →
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