Frequently asked questions

Pricing depends on your goals, channels and the work involved, so every plan is scoped to your brand. Book a free strategy call or send us a message through the contact form, and we’ll recommend a plan and quote.

Doo Digital was founded in the USA in 2018 by Sunil Chandarana, its CEO. Sunil has worked in e-commerce and digital marketing since 1999, including ten years as CTO of digital marketing agencies and leading an agency as CEO from 2010.

Nutraceuticals and wellness is one of the hardest categories to grow: competition is intense and marketing has to stay within FDA, FTC and platform rules. Focusing only on nutraceutical and wellness since 2020 means our clients never pay for us to learn the category.

It removes hand-offs, speeds up fixes and gives you one accountable team and one set of numbers.

Everything is reported live in Reportdesk.ai, our own platform, with your store and ad data in one dashboard and Ask Repo on hand to answer questions about it.

Since 2018 we have served 100+ clients, scaled 20+ brands and kept a 99% project success rate, with more than 25 years of digital marketing behind the team.

Yes. Many brands start with one service, such as Amazon or performance marketing, and add more as they grow. Everything is reported in Reportdesk.ai either way.

Usually both: Amazon for purchase intent and reach, your own store for margin, subscriptions and customer data. We plan them together.

Seven: Amazon, Shopify, Walmart, TikTok Shop, Google, Meta and AI search - all managed by one team.

When one team runs every channel, budget goes to the platform that returns the most, and pricing and promotions stay consistent everywhere.

Everything is reported live in Reportdesk.ai, so every platform is measured in one place.

Each platform has its own rules. We help assemble the documentation Amazon asks for in the supplement category, check TikTok Shop eligibility before launch, and check products and ads against Google and Meta policies before they run.

Yes. We manage inventory, pricing and feeds so Walmart stays stocked and in line with Amazon and your own store.

Yes. Shoppers ask ChatGPT, Perplexity, Gemini and Google AI Overviews for recommendations, so we audit how they answer your priority queries and track brand mentions over time.

We pair Google Ads with SEO for your product, category and content pages, building organic visibility that keeps working whether or not ads are running.

Yes. We prepare compliant listings and help assemble the documentation Amazon asks for in the dietary supplement category.

Yes. One team owns both, so listing improvements and ad spend are planned together.

We optimise titles, images and bullets, build A+ and Premium A+ content, and set up Brand Registry, your Brand Store and Vine - all within category rules.

Sponsored Products, Sponsored Brands and Sponsored Display, planned alongside listing improvements by the same team.

Yes. We build a Subscribe & Save and repeat-purchase strategy, with pricing and promotions planned alongside your own store so they support each other.

Usually Amazon first, then Walmart, with Target Plus and iHerb depending on your price point and audience. We recommend a mix based on margins and fulfilment.

We recommend a launch order based on your margins and fulfilment - usually Amazon first, then Walmart, with Target Plus and iHerb depending on your price point and audience.

Yes. We create and optimise listings for each marketplace from one product record, and run reviews and ratings programmes to build social proof.

Yes, such as Walmart Connect, to put your listings in front of shoppers searching and browsing your category.

We manage inventory, pricing and product feeds across marketplaces, so listings, advertising, pricing and stock stay aligned.

Total sales, TACoS, organic rank and repeat purchase rate. Amazon reporting in Reportdesk.ai is coming soon.

Reworked titles, bullets and images, plus A+ modules that tell the brand story and compare your range - with every claim kept within supplement rules.

We run Sponsored Products, Brands and Display campaigns alongside the listings, and send brand traffic to a Brand Store built around your full range.

We set up Subscribe & Save and plan pricing and promotions around repeat purchase, so customers keep receiving your product on schedule.

We enrol launches in Vine, and keep Brand Registry, the Buy Box, pricing and account health monitored, with documentation ready for the supplement category.

For many brands, yes - it reaches value-focused shoppers and has less competition than Amazon in some categories.

We take your brand through onboarding in order, from application to the first live items, and check category requirements along the way.

We don’t paste Amazon copy across. We create and optimise each Walmart listing - title, images, key features and specifications - with compliant copy written for value-focused shoppers.

Walmart’s advertising. We run Walmart Connect campaigns so your products appear as sponsored items in search results and on related item pages, managed alongside your listings and pricing.

We manage inventory, pricing and feeds so Walmart stays stocked and in line with Amazon and your own store.

Many can, subject to TikTok’s category approvals and policies. We help you check eligibility before launch.

We help you check eligibility, then set up the shop with claim-safe listings ready for creators and ads.

We recruit and manage affiliate creators who tag your products in their videos, with every post briefed and reviewed for FTC disclosures and health claims.

Yes - with a pinned product, a claim-safe script and hosts who answer questions as they come in.

With the creator’s permission, we run their original post as an ad - same video, same handle - shown to new shoppers and linked to your TikTok Shop.

Paid media drives traffic within days. Most campaigns reach stable, profitable performance after 1-3 months of testing and optimisation.

Yes, within platform policies and FDA/FTC rules. We write structure/function-safe copy and review every ad before it runs.

Google Search, Shopping and Performance Max, Meta prospecting and retargeting, and TikTok and Spark Ads - planned as one mix and measured on profit.

We pace spend against MER, CAC and ROAS targets set by product, so every channel is held to the same profit goals.

Every week, with AI-assisted bidding and creative testing. You see results live in Reportdesk.ai instead of waiting for a monthly deck.

Some ingredients and claims are restricted. We check products and copy against Google’s policies before launch.

Yes, side by side, with claim-safe copy, so your product shows in the carousel and your ad answers the search.

We build and maintain your Merchant Center feed, and check products and copy against Google’s policies before launch - fixing what needs fixing first.

Yes. We build Performance Max from your headlines, images, videos and product feed, and run YouTube for education - reaching shoppers across Search, Shopping, YouTube and Display.

SEO for your product, category and content pages builds organic visibility that keeps working whether or not ads are running.

Usually for personal-attribute language or health claims. We write and review copy to Meta’s policies.

Yes. Prospecting reaches new audiences and retargeting reaches people who have watched, engaged or visited the store - each with its own creative.

We write and review copy to Meta’s policies, then test several claim-safe creatives side by side and put budget behind what works.

It sends purchase and add-to-cart events from your store’s server as well as the browser, giving campaigns cleaner data to learn from.

Yes, with tested creative and clean Conversions API data, so Meta can find buyers across Facebook and Instagram placements.

Most brands see meaningful ranking gains in 3-6 months, with compounding growth after that.

Our in-house developers - no second agency, no waiting in someone else’s queue.

A pillar page supported by focused guides, FAQs and comparisons that link together and rank as a group.

Yes. We rework titles, intros, product facts and FAQs around what buyers search, while keeping every claim within health-claim rules.

Yes. We pair compliant, well-sourced content with schema markup and clean site structure, so pages can be ranked by Google and quoted by AI.

Generative engine optimisation is the practice of making content easy for AI assistants to find, trust and quote, so your brand appears in their answers.

It builds on SEO. Strong SEO helps, but AI answers also weigh clear direct answers, structured data and mentions on trusted third-party sites.

We audit how ChatGPT, Perplexity, Gemini and Google AI describe your category, find the prompts where you are missing, and keep tracking brand mentions over time.

A short summary of your site written for AI tools. We add one alongside crawl access checks and schema for products and FAQs, so AI tools can find, trust and quote you.

AI trusts what others say about you. We build mentions through digital PR and third-party citations, so assistants have credible sources that name your brand.

Experienced health and wellness writers, reviewed for claims compliance before publishing.

Around topic clusters: pillar guides supported by articles, FAQs, video and email that link together in one editorial calendar.

Every SEO article and buying guide is reviewed for claims compliance before it is published.

Yes. Our scripts move from hook to explanation to call to action, with claim-safe wording built in from the first draft.

Yes. We turn core content into email and newsletter content, LinkedIn thought leadership for founders and video scripts, so every idea reaches buyers in more places.

Yes. We track brand mentions in AI answers for your priority queries over time.

ChatGPT, Perplexity, Gemini and Google AI Overviews - we check how they answer your priority queries, then track brand mentions in those answers over time.

Pages and FAQs that lead with a direct answer, backed by sources, so assistants can lift it straight into their responses.

Open crawl access, an llms.txt summary and schema markup for products and FAQs, so AI tools can find and understand what you sell.

Through digital PR and third-party citations on trusted sites, alongside answer-first content on your own pages.

Usually Instagram and TikTok for discovery, Facebook for targeting and YouTube for education.

Each channel gets a job - usually Instagram and TikTok for discovery, Facebook for targeting and YouTube for education - planned in one content calendar.

Yes. We produce consistent, claim-safe content and manage the community around it, so comments and questions get a timely, on-brand reply.

Yes. We put paid social behind the content that is already working and connect it to your store, so community building and sales move together.

We listen to what people say about your brand and report on each channel, so the plan follows what your audience responds to.

Yes. The FTC requires clear disclosure of paid relationships; we brief and review every post.

We source creators for your category and vet each one before they are shortlisted, so you only work with people your buyers already trust.

Both, side by side, with performance tracked in Reportdesk.ai so budget follows the creators that work.

Twice: in paid ads and on your product pages, where it helps shoppers decide.

Yes. We brief every creator up front and review every post for disclosure and health claims before it goes live.

Shoppers research supplements on Reddit, and AI assistants often draw on Reddit discussions, so it shapes both buying decisions and AI answers.

We monitor reviews and ratings, flag the ones that need attention and respond using agreed playbooks, escalating to your team when it matters.

Social platforms, Reddit and search. Every mention comes into one place, so nothing important slips past.

Yes. We track competitors alongside your own brand, so you can respond to their moves and spot opportunities early.

Monthly. We pull reviews, social, Reddit and search into one sentiment report, so you can see the trend and act on it.

It varies by traffic source and price point; we benchmark against your own data and category, then test to beat it.

With an audit of your funnel and analytics. We benchmark against your own data and category, then decide what to fix and test.

We redesign product pages and offers to explain the science clearly, add trust signals, and make subscriptions and bundles easy to choose.

We run structured A/B and multivariate tests, keep what wins, and roll the winner out to all traffic.

Our in-house developers fix them directly, so the findings from testing actually ship.

Yes. Our in-house developers build custom sections, apps and integrations when off-the-shelf apps aren’t enough.

We design and build Shopify and WooCommerce stores, or migrate you across, with speed, accessibility and SEO foundations built in from the start.

Yes. We set up subscriptions and build product pages that explain the science, so buyers can choose regular delivery in one step.

Yes. We connect your apps and APIs, and our developers build custom sections, apps and integrations when off-the-shelf apps aren’t enough.

GA4, server-side events and conversion APIs, so feeds, tracking, landing pages and tests are ready on day one.

Supplements are repeat purchases, so most profit comes from customers who reorder. Retention lowers the cost of every sale.

Welcome, replenishment and win-back flows across email and SMS, each triggered by what the customer actually does.

Yes. We plan a campaign calendar across email and SMS that sits on top of your always-on lifecycle flows.

With subscription retention flows that step in before a subscriber goes and keep deliveries coming.

We track repeat purchases with LTV and cohort reporting in Reportdesk.ai, alongside loyalty and referral programmes.

It’s marketing automation where AI agents handle tasks that need judgement - such as replying to leads or summarising performance - alongside rule-based workflows that move data between your tools.

Make, Zapier, Gumloop, lemlist and native integrations, chosen to fit your stack.

With an automation audit. We find where AI can save your team the most time, then decide what an AI agent, a workflow or a person should own.

No. Our AI agents read the message, draft the next step and pass anything important to your team to approve.

Our tech and marketing teams document, monitor and keep improving them, so they are maintained, not just handed over.

Yes.

Yes. Our in-house developers migrate products, customers, orders and redirects, with feeds, tracking and landing pages ready on day one.

We set up subscriptions on the product page, then connect reminders and renewals to email and SMS so reorders happen on their own.

Product pages, offers and checkout changes, tested against each other - we keep the versions that turn more visitors into customers and subscribers.

We run Google, Meta and TikTok ads into the store, then capture buyers into email and SMS flows that bring them back for the next order.

Specialists already know the platform policies, claim rules and buyer behaviour in your category, so you don’t pay for them to learn. Doo Digital has worked only with nutraceutical and wellness brands since 2020.

Supplements, nutraceuticals, wellness, cosmeceuticals and skincare, functional food and beverage, and sports nutrition.

Doo Digital was founded in the USA in 2018 and has worked only with nutraceutical and wellness brands since 2020.

We work with nutraceutical and wellness brands in the USA and Canada.

Our focus is product brands that sell online.

Through a joined-up plan across Amazon, your own store, paid media, SEO, AI search, social and retention - measured on profit.

Look for category specialisation, proof of results and both technical and marketing skills in-house. Doo Digital offers all three, plus its own reporting platform.

Our founder has worked in e-commerce and digital marketing since 1999. Doo Digital was founded in the USA in 2018 and has worked only with nutraceutical and wellness brands since 2020.

We have served 100+ clients and scaled 20+ brands, including Tomorrow’s Nutrition (5X online sales in 6 months, 4X ROAS) and Continual-G, launched in the USA from zero.

One team plans and ships the store, the ads and the AI work together, with one plan and one report - instead of three vendors with three agendas.

Every client gets Reportdesk.ai, our own reporting platform: live dashboards for Shopify, Google Ads, Meta Ads, GA4 and Klaviyo, plus Ask Repo, an AI agent for questions about your data.

With community-led social: content around the routines your customers live, replies and conversations, and creators who already speak to them.

We run Google, Meta and TikTok ads with a steady flow of fresh, compliant creative, test it, and move budget to what converts.

Yes. Our in-house developers build Shopify stores and we test them: clear product pages, a fast mobile checkout and subscription options.

Lifecycle email, SMS, subscriptions and loyalty keep your brand in their routine, timed to when they are likely to run low.

Yes - the line between cosmetic and drug claims matters. We keep copy on the cosmetic side unless your product is approved otherwise.

Yes. We check before-and-after creative before it runs, and keep copy on the cosmetic side unless your product is approved otherwise.

We find the right creators, brief them on claim-safe language, and reuse the best content across ads, product pages and Amazon.

One team owns the listing and the ads: ingredient-led images, claim-safe bullets, A+ content and PPC, planned together.

We set up subscriptions and replenishment flows by email and SMS, timed to when a product typically runs low.

Yes, including bundles, Subscribe & Save and grocery-category requirements.

We build bundles, variety packs and subscriptions into your Shopify store, so customers fill a bigger first order and reorder without thinking about it.

With social-led demand: short-form content and creators that show the product in real moments, with a clear path to your store or Amazon.

We launch and grow brands on Walmart, Target Plus, iHerb and more - listings, ads, inventory sync and pricing, managed by one team.

Yes. We handle grocery-category requirements, bundles and Subscribe & Save, then grow the listing with ads run by the same team.

Yes. Certifications such as Informed Sport build trust; we feature them prominently and accurately.

We build athlete and creator programmes around people your buyers already train with, and feature certifications such as Informed Sport prominently and accurately.

Yes. One team runs Amazon alongside Walmart and other marketplaces: compliant listings, A+ content, PPC and Buy Box protection, planned together.

We make policy-safe creative for Meta and TikTok - workouts, routines and real use - and test hooks and formats to find what sells.

Reportdesk.ai is a marketing reporting platform built by Doo Digital. It connects Shopify, Google Ads, Meta Ads, Google Analytics 4 and Klaviyo into one live dashboard, automates report delivery and includes Ask Repo, an AI agent for questions about your data.

Ask Repo is the AI agent inside Reportdesk.ai. You can ask it questions in plain English and it answers using the data points in your dashboard.

Yes. Every Doo Digital client gets access. Other brands and agencies can subscribe directly, starting with a free trial.

See current plans and pricing on reportdesk.ai (link: https://reportdesk.ai/home#pricing). Every plan starts with a free trial.

Amazon and TikTok integrations are coming soon. Shopify, Google Ads, Meta Ads, GA4 and Klaviyo are live today.

Yes. Connect unlimited Google and Meta ad accounts and see them in one view.

Yes. Share live dashboard links or schedule PDF reports by email.

Yes. Reportdesk.ai uses secure, read-only API connections, so your source data is never modified.

Yes. Dashboards refresh automatically so you always see up-to-date performance.